Essential Estrogen

Gov. Bill Richardson's campaign will begin airing a new crop of ads in Iowa and New Hampshire showing Richardson participating in mock interviews. Here's the ad:

According to the email sent out to supporters, the spots make "crucial points to key primary voters that Bill Richardson, a four-time Nobel Peace Prize nominee, is the experienced leader that America needs."

The Richardson campaign is also echoing Iowa's additional importance now that so many states have moved their primaries and caucuses to the first available dates.